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Title: THE CASE STUDY HANDBOOK
HOW TO READ, DISCUSS, AND WRITE PERSUASIVELY ABOUT CASES
By: William Ellet
Format: Paperback

List price: £20.00
Our price: £17.00
Discount:
15% off
You save: £3.00
ISBN 10: 1422101584
ISBN 13: 9781422101582
Availability: Usually dispatched within 3-5 days.
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Stock: Currently 4 available
Publisher: HARVARD BUSINESS REVIEW PRESS
Pub. date: 1 April, 2007
Pages: 288
Description: Provides an approach for analyzing, discussing, and writing about cases. This book shows how to classify cases according to analytical task they require (solving a problem, making a decision, or forming an evaluation) and establish a base of knowledge about a case. It shows how to talk about cases in class.
Synopsis: If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.
Publication: US
Imprint: Harvard Business Review Press
Returns: Returnable
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